Role
Team
Timeline
I joined MyBalto as a contract product designer in the summer of 2023.
During my time there,
I worked with two talented designers, Amanda Griffin and Clarissa Koga,
to shape the user experience and contribute to the development of MyBalto services.
To learn more about MyBalto, please
click here to visit our website :)
MyBalto is a pet health enterprise aiming to easing the financial burden of pet care for both owners and veterinarians.
Through earning cash back, pet treats and rewards, we provide opportunities to make pet care affordable for everyone.
Check out the High-Fidelity Prototype here.
Steamline and redesign the myBalto App's interface with the primary goal of elevating the overall user experience to a level that captivates our users.
Outline the rewards program more clearly. This includes highlighting earnings, explaining rewards redemption, and explaining cashback. Also, streamline access to vet bills and medical records to make information more easily accessible.
Reduce the confusion of the application interfaces
MyBalto positioned itself as a reward/money-saving application.
Users would receive rewards and cashback through each purchase.
Currently, users are confused about the purpose of MyBalto and how to maximize its benefits.
Reorganize the information architecture to improve navigation by
integrating shopping and saving functionalities.
Contents are categorized into sections
to optimize the user flow and reduce cognitive load.
Having vet information and records accessible from the "My Pet" page creates a centralized location for pet-related data. Reduce navigation and help users access what they need.
Streamline Rewards System
MyBalto has various kinds of rewards,
including treats, cash back, and money for vet bill reimbursement.
However, users cannot tell the difference between these rewards and
don’t know how to work towards and redeem them.
Design an onboarding screen for the rewards page that explains when and how users can receive the rewards to reduce friction and make the user experience smoother.
Distinguished between Treat rewards and cashback earnings on the rewards page. Users can easily see how to earn treats and find ways to cash out or shop.
At the beginning of my work term, I was concerned that I might lack empathy for user's needs
since I never owned a pet. However, I am grateful for the conversations with
pet owners through user interviews, which turned out to be incredibly insightful.
Many interviewees shared that owning a pet can be more expensive than expected, and it was
encouraging to see someone express future interest in our service.
MyBalto's mission is inspiring and impactful, and I'm grateful to be a part of it.
